The Trademark
More Than a Brand
Creating Connections with a Community Cultural Brand
Our defining story is one of resilience and determination. For generations, Mi’kmaq have faced colonial challenges to and erasures of their culture and traditions. Despite this, we have preserved and passed down much of our knowledge, beliefs, and practices through the ages, and are working to recover what was stolen.
We honor this legacy by providing a platform for Mi’kmaw artists and entrepreneurs to share their unique perspectives and stories with the world.
Through Mi’kmawitasik, we aim to create meaningful connections between visitors and Mi’kmaw culture, promoting understanding and appreciation for our way of life while improving the economic outlook of our Mi’kmaq Members and communities.Mi’kmawitasik celebrates the unique culture and traditions of the Mi’kmaw people.
Ribbon Skirt Bags by Member Maker Valerie Julian-Armstrong
Mixed Media Art by Member Maker Alan Syliboy
What Are Brand Guidelines?
Brand guidelines provide clear and consistent instructions for presenting and representing a brand across all communication channels. They serve as a comprehensive resource for internal and external stakeholders to maintain consistency in brand presentation, establish a strong and memorable brand presence, and differentiate a brand from competitors. Guidelines help protect the brand’s reputation, maintain brand integrity, and provide a framework for future growth and evolution.
The following guidelines are designed to help maintain and enhance the brand’s personality, voice, and character, thus creating a unified and recognizable brand identity and ensuring that it continues to inspire and connect people for generations to come.
In the News
Mi’kmawitasik Launch Press Releasee | ANSMC/KMK
Photography by Member Maker Sharla Riddell