About Mi'kmawitasik
Our Journey to Cultural Authenticity
Mi’kmawitasik is more than a certification—it’s a movement born from deep community engagement, cultural reflection, and a commitment to preserving and sharing Mi’kmaw heritage with integrity.
Rooted in Community Wisdom
2021
The journey began with extensive consultations across Nova Scotia, where Elders, Knowledge Keepers, artists, and community members gathered to discuss the essence of Mi’kmaw cultural tourism. These dialogues emphasized the importance of distinguishing between sacred traditions meant to remain within the community and cultural expressions appropriate for sharing with the world. This foundational work led to the development of the Authentic Mi’kmaw Cultural Tourism Guidelines, ensuring that cultural tourism initiatives are led by Mi’kmaw and reflect genuine Mi’kmaw experiences.
Protecting Our Cultural Expressions
2022
Recognizing the need to safeguard Mi’kmaw art, stories, and traditions from misappropriation, the community embarked on an intellectual property (IP) journey. Collaborating with the World Intellectual Property Organization (WIPO), efforts were made to understand and implement IP rights that align with Mi’kmaw values. This partnership aimed to address challenges related to collective ownership and the protection of traditional knowledge, ensuring that Mi’kmaw cultural expressions remain under Mi’kmaw control.
The Birth of Mi’kmawitasik
2025
Through these combined efforts, Mi’kmawitasik: Mi’kmaw Made was established—a cultural trademark developed in collaboration with WIPO and endorsed by the Assembly of Nova Scotia Mi’kmaw Chiefs. This initiative provides a certification for Mi’kmaw artisans and cultural tourism hosts, signifying that their products and experiences are authentically Mi’kmaq. Members receive a certificate of authenticity, marketing materials, and a profile on mikmawitasik.ca, connecting them with audiences seeking genuine Mi’kmaw cultural experiences.
A Continuing Journey
2025
Mi’kmawitasik represents a significant step in reclaiming and celebrating Mi’kmaw culture. It empowers community members to share their heritage on their terms, fosters economic opportunities, and educates visitors about the rich traditions of the Mi’kmaq. As the journey continues, Mi’kmawitasik stands as a testament to the resilience and vibrancy of Mi’kmaw culture, ensuring its preservation for generations to come.
Step into the Story: join us in this exciting and meaningful journey of cultural preservation and economic growth.
By supporting Mi’kmawitasik, you are contributing to cultural preservation, community well-being, and responsible tourism. Every authentic Mi’kmaw experience strengthens the Mi’kmaw economy, protects traditional knowledge, and fosters deeper understanding between cultures — all while honouring the land and values of Mi’kma’ki.
Join us in building a future where Mi’kmaw culture is respected, celebrated, and thriving.
Rich History & Tradition for Millenia
The Mi'kmaq have a long-standing history and cultural heritage that spans thousands of years, passed down through generations.
Supporting Indigenous Cultural Tourism
Indigenous cultural tourism is a rapidly growing industry in Canada, and the Mi'kmawitasik program provides an opportunity to support its growth while celebrating and preserving the Mi'kmaw culture.
Unique Approach to Business
The Mi'kmawitasik program supports Mi'kmaw makers and experience providers in building their businesses in a way that is consistent with their cultural values and traditions, ensuring the preservation and celebration of the Mi'kmaw culture.
Mutual Respect & Understanding
By supporting Mi'kmaw-owned businesses, visitors can learn about the Mi'kmaw culture firsthand and gain a greater appreciation for their contributions to Canadian society, promoting cultural understanding and mutual respect.
Sustainability & Responsibility
Mi'kmaw experience providers are committed to responsible tourism practices and environmental stewardship, minimizing their impact on the natural environment while offering an authentic cultural experience.
Step Into the Story
Become a supporter of the Mi'kmawitasik program and contribute to the growth of local economies while gaining a deeper understanding and appreciation for Indigenous culture and traditions.